So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to start. Let's start from the beginning.

We know it's happening. We hear the stories every day. Another dot com just sold its name for a small fortune. Another domain name entrepreneur just struck it rich. These stories, and the promises offered by the shiny new global economy created by the Internet, have led to a veritable domain name buying frenzy.

Many domain name auction services won't accept bids for less than US$500 or US$1000. However, domain names are increasingly priced for tens of thousands of dollars. Some examples: TV.com sold for US$15,000 and Business.com sold for US$150,000 (reported by CNET - News.com June 1997).

There's no question that e-commerce has taken the marketing world by storm. And domain names are definitely at the heart of the storm. E-turf wars are erupting between multi-national brands and small business operators alike. But business people pioneering the World Wide Web are finding out that the rules...

Domain Names for One and All Okay, so you're a domain-saavy buyer, and you know without a doubt that the specific domain or domains you need are taken. The owner isn't inclined to sell, or if they are, they want six figure amounts for them. What's a business owner to do?